Your response to this RFP must cover the following nine questions:
1. An overview of your agency – name, location, number of years in business, current total billings, and a list of your ten largest clients with average annual billing
2. An overview/discussion of your agency’s purpose, vision, mission, and values
3.Quick overview/discussion of your agency’s core competencies
4.Biographies of key agency employees, including their experience with major digital brands, personal service brands, and other brands targeting a younger audience.
5. Provide an overview of your agency’s process for developing effective marketing and brand communications.
6. Provide one example/case study of each of the following to showcase your agency’s work supporting a digital service brand (Four total case studies)
Social media campaign
Experiential consumer engagement
Partnership marketing promotions
Consumer sweepstakes
7. While not asking for a campaign or creative, do you have any initial thinking about how you would approach advertising/promoting Indeed to a Gen Z audience?
8. Identify at least one agency partner you would use to assist you in your work for our account. What makes them attractive to you as a partner for this account? What projects have you worked with them on in the past?
9. Anything else you wish us to know at the outset that makes your agency uniquely qualified to be Indeed’s agency partner?