Focuses on the basic elements of layout and principles of design and their application in advertising and public relations work.

Examines the managerial role in both advertising and public relations practice. Key dimensions in communication management, including, but not limited to, professional and business ethics, business and financial literacy, media management, organizational culture and communication, and leadership are covered. A variety of teaching approaches—case studies, team projects, debates, simulations, student presentations, readings and lectures—are employed.

This class is an active learning introductory skills course to the Adobe CC programs Photoshop, Illustrator and InDesign. Through this class, students will learn the primary skill set for applications used to make professionally designed posters, ads, brochures, newsletters and other documents prevalent in communication.