“When designing you will often be asked to resize a design for another size and/or format. Understanding how to reformat to new design specs and keep the pieces looking and feeling the same are important for maintaining unity and improving memorability of a message. You need to understand what considerations and revisions to make depending on the output to keep everything feeling consistent and unified regardless of its size.”
For this assignment, you will be creating promotional graphics for a company which sells sunglasses. The company can sell any kind of sunglasses you want them to. The primary task for this project is to create a single look/design that can then be resized and reformatted across multiple different-sized advertisements. Each advertisement created needs to include a call-to-action that encourages the audience to purchase sunglasses with the company via its website. This "call-to-action" and the web link should be emphasized and easily identifiable within every design.
You must decide what style of advertisement you are going to design and what type of sunglasses will be advertised. You will be responsible for creating your own headline and copy to entice people to purchase sunglasses from the company website. The message (headline and copy), typeface, colors, and images/vectors used should all work in unity to communicate what kind of sunglasses are being advertised.
Presentation
Billboard
Mobile - Small
Mobile - Large
Flyer
Full Page